Privacy Policy

The Stock-Yard Privacy Policy

LAST UPDATED: July 22, 2017

Please read this privacy policy carefully. We will comply with our privacy policy, as well as applicable U.S. privacy law, when we gather and use information from users of the Services. We encourage you to entirely read this privacy policy to understand what we do with the information we collect from you.

This privacy policy applies to the Stock-Yard services available for iPhone and iPad. It should read in combination with the Terms of Use.

Ranahan Partners, LLC operates the Stock-Yard Application. This page informs you of our policies regarding the collection, use and disclosure of personal information we receive from users of the services. We use your personal information only for providing and improving the Stock-Yard services. By using this service, you agree to the collection and use of information in accordance with this policy.

Cookies:

Cookies are bits of electronic information that can be transferred to your computer or other electronic devices to uniquely identify your browser. The Stock-Yard uses a limited use of cookies and related technology, for example to enable interfacing with social media and the use of Google Analytics to collect aggregated anonymous demographic and statistical data.

What personal information do we collect?

Personal Information is information that may identify you as a specific individual. We only collect personal information you voluntarily provide to us. The types of information we may collect include you first name, last name, email address, mobile number, account password, photographs and videos of cattle. When a seller on the Stock-Yard sells the cattle, they posted before the 30-day expiration date, the seller will be asked to provide the buyer name, and the sold value of price per head.

How do we collect personal information?

We collect personal identification information in a variety of ways, including, but not limited to when you:

  • Register with the Stock-Yard
  • As a seller, list cattle available for sale
  • Provide payment information for our services

Users have the choice to provide us with personal information, however, it may not be possible to make full or proper use of the Stock-Yard if your personal information is not provided to us.

How do we use personal information?

  • To register you for a Stock-Yard account or update your account details
  • To improve customer service to help support your needs more efficiently
  • To improve the functionality and performance of the Stock-Yard
  • To evaluate and improve our business, including developing new products and services
  • To send emails & notifications with general information about the Stock-Yard special offers and promotions, or other Stock-Yard news and updates.

Sharing your personal information:

We do not sell, trade, or rent personal identification information to third parties. We may use third party service providers in association with the services, for example Google for website analytics. We may share your information with third parties for these limited purposes provided that you have given us your permission by agreeing to this privacy policy.

Post, Likes, and Reviews:

Our services allow viewing and sharing information including through posts, follows, likes, and comments. When you like, comment, or share another’s post, others will see it, including the person who initiated the post. Others may write reviews about you and your cattle. If you see a review that is inappropriate or would like to have it removed, please report it on the app, or contact suppport@thestock-yard.com.

Personal Information you disclose when using the Stock-Yard:

If you choose to disclose any personal information to third parties when using the Stock-Yard, you do so at your own risk. The Stock-Yard is not responsible for the privacy or security of any information, personal, or otherwise that you may choose to communicate or exchange using the functionality of the services. Each item of information or any materials you contribute is categorized as “Public Content”. Public Content must be content and information that you have a right to disclose and transfer and must not violate any other person’s privacy or intellectual property rights.

Location Data:

The Stock-Yard can provide you with helpful information based on where you are (i.e. By allowing the Stock-Yard to use you location on your mobile), the Stock-Yard may use that information to provide you with location-based information and advertising. If you wish to deactivate this feature, you can disable location services on your mobile device.

Non-personal Identification information:

We may collect non-personal identification information about visitors and members whenever they interact with the Stock-Yard. Non-personal information may include; type of cattle, breed of cattle, price per head, quantity, age, estimated weight, and other similar information.

Google Analytics:

 This service makes use of Google Analytics. Google Analytics is Google’s analytics tool that helps app owners to understand how their visitors engage with their properties. Google Analytics may receive and record non-personal information form cookies, server logs, and similar technology from your mobile device. This is controlled by Google as a third party and is not under our direct control. Learn more about Analytics cookies and privacy information.

Protection of Minors:

The Stock-Yard is not directed to children under the age of 13 years and we do not intentionally collect, store or in any way use personal information from children younger than 13 years. If you are under 13 years of age you must not send us any personal information and you should not use the Stock-Yard.

Security:

The Stock-Yard Services uses appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information.

Retention of personal information:

Your personal information will only be retained for as long as it is needed to operate your account and to meet the requirement of business record retention requirements.

Release of personal information:

We may need to share your data when we believe it’s required by law or to protect your and our rights and security. It is possible that we will need to disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary.

Users who do not want emails from us:

If you do not wish to receive email from us you should not provide your email address.

Questions:

 If you have any questions concerning this privacy policy or your dealing with The Stock-Yard, please contact us at support@thestock-yard.com .

This privacy policy was last modified on 7/22/2017 and is the most up to date version of our privacy policy.